When Justin.tv was launched in 2007 by
Justin Kan and
Emmett Shear, the site was divided into several content categories. The gaming category grew especially fast, and became the most popular content on the site.
[7]In June 2011,
[3]:40 the company decided to spin off the gaming content as Twitch.TV, inspired by the term
twitch gameplay. It launched officially in public beta on June 6, 2011.
[8] Since then, Twitch has attracted more than 35 million unique visitors a month.
[9][10] Twitch had about 80 employees in June 2013,
[11] which increased to 100 by December 2013.
[3] The company was headquartered in
San Francisco's Financial District.
[3]